A Truly Evolving Brand

The logo was created as a “Biogram”, which creates a new version of it self every day, reflecting how the University is about life, living organisms and cycles. The Biogram is based on 21 points with 7 different sizes, where the size changes according to the date. These dates can be everything from important milestones in the school’s history or personal references for the users.

Not sure the corporate logo police could handle this concept.

Thanks to our very own Barry Dardon, designer extraordinaire, for sharing this innovative logo with us.