CG Life Director of Media Joins Expert Panel on Media Performance Benchmarking

On February 16, CG Life Director of Media Jenine Wright joined a group of experts in a well-attended webinar. Part of an educational series from Sales and Marketing Professionals in Science (SAMPS), the discussion aimed to help life science marketers learn how to better measure the value of marketing through websites, social media, advertising, mail and events to name a few channels.